"The Book of SPAM: A Most Glorious and Definitive Compendium of the World's Favorite Canned Meat" is an irreverent, tongue-in-cheek celebration of America's favorite canned meat. A full-color, hardcover, internationally distributed, published by Atria (an imprint of Simon and Schuster) coffee-table-meets-textbook, 210-page SPAM guide for fans and haters alike. Written and designed by the creative team of Dustin Black and Dan Armstrong, it was created outside the agency during evenings and weekends. Lots and lots of weekends.