Hi.
Welcome.
I'm Dustin, a passionate advocate for brands that want to grow without wasting resources or losing their way.
For over 25 years, I've helped organizations of all sizes articulate who they are and implement strategies that drive measurable results. I've worked with both Fortune 100 companies and scrappy startups, discovering that brand success isn't about budget size—it's about alignment, clarity, and consistency.
My work has been recognized by the Clios, D&AD, Cannes Lions, The One Show, and the Effie Awards while working at agencies like mono, Carmichael Lynch, and BBDO.
Beyond my brand work, I've written The Book of SPAM (published by Atria/Simon and Schuster), launched thebeardly.com, and helped Sweet Science Ice Cream establish their brand. Today, when I'm not helping brands find their voice, I create giant felt fish and try to keep up with my twin daughters.
I believe every organization deserves a powerful brand—not just those with massive resources.
EXPERIENCE
Executive Creative Director: Colle McVoy, Minneapolis – December 2021 to present
Group Creative Director: Colle McVoy, Minneapolis – August 2013 to December 2021
Creative: mono – 2010 to 2013
Associate Creative Director: Carmichael Lynch 2010
Senior Art Director / Associate Creative Director: Colle+McVoy, Minneapolis – 2006 to 2010
Art Director / Associate Creative Director: BBDO, Minneapolis – 2000 to 2006
Archrival, Lincoln, Nebraska
Bailey Lauerman & Associates, Lincoln, Nebraska
Bozell Worldwide, Omaha, Nebraska
Swanson Russell & Associates, Lincoln, Nebraska
ACCOUNTS
Craftsman, Perdue, Franks RedHot Sauce, MSNBC, 3M, 3M Command Strips, Subaru, Blue Bunny Ice Cream, Tillamook Cheese, SPAM, Jackson Hole Tourism, Children's Health of Dallas, Recreational Boating and Fishing Foundation, Minnesota State Lottery, Red Wing Shoes, Explore Minnesota Tourism, Cenex Energy, CHS, Take Me Fishing.org, El Monterey, Chili's, Yahoo!, Caribou Coffee, Purina, TCF National Bank, Chi-Chi’s Salsa, Hormel Chili, Marshall Field’s, RBC Dain Rauscher, Grain Belt Beer, Famous Dave’s BBQ Restaurant, Regency Beauty Institute
AWARDS
Many including: Clio • D&AD • Communication Arts • Cannes Cyber Lion • Cannes Lions • The One Show • Effie • Archive • Print • Graphis • Creative Media Awards • Jay Chiat Awards • Telly Awards
OTHER
The Book of SPAM. Atria Books: Simon & Schuster, 2007
thebeardly.com, 2008-2012 (190k followers!)
Sweet Science Ice Cream, 2012-2019