HUNGRY FOR BETTER CHICKEN
Reinvigorating a 100-year-old chicken brand to reclaim their position as the rulers of the roost.
role: Executive Creative Director
Delicious chicken they may or may not deserve.
Kids make us laugh. They make us cry. Then we have to make them dinner. Should be easy enough?
Chicken Feed. Human Snack.
While Perdue’s biggest rival was feeding their chickens animal byproducts and antibiotics in nearly every meal, Perdue doubled-down on their clean, all-vegetarian chicken feed. Enter Chix Mix. Made from 95% of what Perdue’s chickens actually eat, Chix Mix was corn, puffed wheat and edamame…plus a little BBQ seasoning just for humans. It was transparency as a snack.
Awards
2024 Clio Gold
2024 Clio Bronze
2024 The One Show merit (x4)
2024 D&AD shortlist
2024 National Addy Finalist (x2)
2024 Gold District 8 Addy (x2)
Press
Wait, Wait..Don’t Tell Me (NPR)
+250 TV and radio broadcast placements in markets including:
· New York
· Los Angeles
· Chicago
· Philadelphia
· San Francisco
· Phoenix
· Tampa
· Detroit
· Denver
· Cleveland
· St. Louis
· San Diego
No antibiotics ever.
As news broke that Perdue’s main competitor was going back to feeding their chickens antibiotics to combat health issues, Perdue had to act fast to reinforce their commitment to using no antibiotics ever. Broadcast explored the absurdity of using antibiotics, while print and social conveyed their earnest family commitment and the importance of reading labels.
Faux Fireplace Feast.
Let’s get tasty this holiday season.
Social
And we made content. So much content. All the channels. All levels of production. So much talent from so many contributors.