Uniting the incredible power of Children's Health care teams and innovative treatments with the inspiring strength of families to make life better for kids.
INCREDIBLE. TOGETHER.
Children’s Health℠, one of the largest and most prestigious pediatric health care providers in the country, stops at nothing to provide the best medical care for kids in Dallas, North Texas and beyond. To highlight their relentless care teams, innovative treatments and vast network of specialties, we launched the new “Incredible. Together.” brand campaign. By elevating the power of togetherness and full continuum of care, we showed how Children’s Health continues to push the boundaries of what’s possible as they continue to make life better for children.
role: Group Creative Director / Executive Creative Director
TV
At the center of the campaign was an anthem video featuring a reimagined version of Bonnie Tyler’s 1983 power ballad, “Total Eclipse of the Heart,” as sung by a Dallas community choir. From there, we built a 360°campaign that brought “Incredible. Together.” to life by celebrating how Children’s Health always goes above and beyond for kids, families and the community.
AWARDS
2023 Telly Awards Silver (x3)
2023 Telly Awards Bronze (x3)
Wellevator
Children's HealthSM, the eighth-largest pediatric health care provider in the nation, has one mission: to make life better for children. To reach this mission, sometimes it means bending some rules, like letting kids press the buttons on an elevator. All the buttons.
Awards
2020 Adweek Media Plan of the Year – best use of OOH in campaigns spending $500,000 or less category.
The team at Children's HealthSM is united in the belief that illness should never overtake imagination. Kids Rule is the rallying cry to celebrate that success and strengthen its stance as champions for children.
