Making an age-old sport more relevant, exciting and inclusive for new generations of fishers and boaters everywhere.
FIND YOUR BEST SELF ON THE WATER
Research shows that women who fish have greater grit, perseverance and confidence than women who don't. This anthem inspired more women to catch these unexpected, life-changing benefits.
Role: Executive Creative Director
136M+
Impressions to Women 18-49
68M+
Impressions to Kids 11-16
91%
Video Completion Rate
“Well, this ad in the latest issue of Vanity Fair certainly stopped me in my tracks...”
— Cindy Gallop
FEARLESS FISHING LINE
We created 1,000 spools of signature fishing line and gave them away with a sweepstakes. All to help women find their best selves on the water.
18,616
Sweepstakes Submissions
123M+
Earned Media Impressions
54%+
Increase in conversions year over year between June 5-18
POWERFUL MEDIA PARTNERSHIPS
We collaborated with celebrities, cultural artists and business leaders to show how fishing has made a difference in their lives.
Vanity Fair
Ellie Kemper, comedian from The Office and Unbreakable Kimmy Schmidt, learned how to fish for the first time and gained a new-found appreciation for the sport.
Forbes
Entrepreneur, Ty Haney shared how fishing gave her courage to start her own company at the 2023 Power Women's Summit in New York City.
24M
Impressions
11K
Engagements
Hypebae
Cultural artists Kenzy McGruer and Olivia Cheng shared how their work was inspired by fishing.
OFF THE HOOK
A pop-up bait shop by the water brought America's oldest pastime to life in a new, inviting way.
HOLEY MOLEY
An RBFF-branded miniature golf hole on the ABC game show Holey Moley put fishing in the spotlight.