Discovering new creative peaks to make the last real mountain town the most sustainable travel destination in the world.
STAY WILD
Stay Wild invites people to stay in this wild place, but to do so with respect so the wonder of Jackson Hole never fades.
role: Group Creative Director / Executive Creative Director
VR-NOCULARS
Airport travelers were invited to experience Jackson Hole from afar with an immersive 360° VR experience inside an old-fashioned viewfinder.
TAG RESPONSIBLY
Instagram location tags were attracting excess traffic to nature areas, harming the environment. A clever Instagram hack sparked a national movement and helped keep Jackson Hole wild.
Fat tire promotion
We had a Jackson Hole illustrator illustrate a few fat tire bikes. The bikes were rented out, filmed for Warren Miller ski film, shared on social and eventually given away.
Tread on the trail
Custom-designed hiking boots left behind a subtle footprint with a strong message that reminded visitors to stay on the trails.
Leave hibernation to the animals
A nature documentary parody captured the spirit of the rare breed who flocks to Jackson Hole in the winter instead of hibernating like other creatures.
Fleet Foxes
Spring 2018 video featuring Fleet Foxes. Powerful imagery. Powerful music.
Leave it as it is: Teddy Roosevelt
In 2021, tourism in Jackson Hole skyrocketed, which unfortunately put this wild place and its natural environment at risk. To get visitors to respect the land, the Jackson Hole Travel & Tourism Board needed to say it like visitors had never heard it before. So we found the most powerful voice in the history of American conservation: Teddy
Roosevelt. In 1903, he made a speech about preserving the land for his children’s children, so in 2021 we had his great-great-grandson read his words. Using a modern-day descendant as the voice of conservation proved that President Roosevelt’s cry for help back in 1903 is just as relevant today.
Wild Women
In a place often associated with cowboys and men, we made a campaign that set out to change that.