I’ve been with Colle McVoy for two tours of duty–most recently co-leading the creative department as ECD. We’ve always believed we were the best kept secret in the business. Well, now the word is out. I’m proud of what we’ve been able to achieve. A great team with a great vision can go far. Check out the article. Link and full text below.
Lay-z-boy
There's no feeling more satisfying than indulging in the joy of missing out — or JOMO — from the comfort of a La-Z-Boy recliner. To reinforce the brand’s new platform, Long Live the Lazy, our creative technology team designed and fabricated The Decliner, a first-of-its-kind recliner prototype that uses AI to generate an excuse to decline last-minute invites. By simply pulling the handle, The Decliner creates a text message to be used as a response. The Decliner serves as the main character in a wildly successful earned creative campaign.
Cub Cadet
The makers of the ultimate all-around mowing experience just dropped the ultimate footwear to match.
Craftsman
With a CRAFTSMAN tool in hand, DIYers know they can get the job done as if they had their very own house band hyping their every move.
