Erbert & Gerbert's Sandwich Shop
Erbert & Gerbert's Sandwich Shop
20th anniversary "Candle Cannon" viral campaign.

E&G approached us to create a campaign to celebrate their 20th Anniversary. Consumers usually couldn't care less about retail chain's anniversaries, so we decided to create an experience they couldn't ignore - we built the world's largest and most powerful air vortex cannon and used it to blow out candles on a cake.





Along with videos of the cannon in action, we also created CandleCannon.com, a site that allowed users to "blow" at content by clicking on different elements and navigation on the site.




Erbert & Gerbert's Sandwich Shop
Holiday gift card promotion





Erbert & Gerbert Sandwich Shop
"Human Flipbook" TV and viral campaign.

We created a 30 second spot using 150 t-shirts, 150 animated cells and 1 heavy-duty iron. The commercial and accompanying making-of video have been covered by more than 400 blogs, aired on CNN and several Japanese and British TV shows and have been viewed online nearly 2 million times.





Erbert & Gerbert's Sandwich Shop
New store coupons!

Their tagline is "Subs worth discovering." So we made their coupons worth discovering, too.